Organised and published by the online parenting website UKMums.TV, this awards programme is designed to recognise the best products, services and brands in the baby and pre-school domain.

Much like the Mums Choice Awards, which will run later this year for the ninth consecutive year, the goal of the Baby & Pre-School Awards is to give parents and gift buyers a clear insight into which early years products are favoured by their peers. As with all award programmes run by UKMUMS.TV, entrants will be judged through individual testing by the readers of UKMums.TV, as well as by the UKMums.TV team. 

Achieving a UKMUMS.TV Baby & Pre-School Award offers entrants an outstanding opportunity to highlight products to a targeted consumer audience via the website and social platforms. 

All results will be published on the UKMUMS.TV website during the week commencing 19th June 2023. Award winners will be featured, with a click-to-buy link, on Each category will have its own dedicated page, for which UKMums.TV guarantees 125,000+ daily page impressions for 30 days, from the results’ publication date. Gold, Silver and Bronze winners will receive a bespoke Awards logo free of charge, with no licensing fees.

The UKMUMS.TV Baby & Pre-School Awards are split into 13 umbrella categories, so there are plenty of opportunities to gain an award.

  • Best Gifts & Must-Have Items for New & Expecting Parents
  • Best Prenatal & Postnatal Products
  • Best Feeding Products
  • Best Sleep & Soothing Products
  • Best Early Years Health & Care Essentials 
  • Best Safety Products
  • Best Furniture & Decorations
  • Best Apparel Products
  • Best Early Years Toys
  • Best Early Years Entertainment Products
  • Best Early Years Books, Magazines & Printed Goods (e.g. Calendars)
  • Best Eco Products for Babies, Toddlers & Expecting/New Parents 

Caro Davies, organiser of the UKMUMS.TV Baby & Pre-School Awards, said: “UKMUMS.TV engagement levels are at a high and we’re excited to offer our platform to celebrate the best products, services and brands for parents, guardians and their children. The UKMUMS.TV award programmes are widely recognised and respected among consumers, and the UKMums.TV seal of approval is trusted by parents, who have confidence in the peer-voting system. 

“So, if you own or represent an amazing brand or product, help us to celebrate excellence and enter our UKMUMS.TV Baby & Pre-School Awards now!”

Entries for the awards must be received by Friday 7th April 2023, with samples to arrive no later than 25th April. 

For more information or to enter the UKMUMS.TV Baby & Pre-School Awards head to the UKMums.TV website

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