Joolz, the stroller brand putting parents in control and the planet first, is thrilled to announce a new partnership with Mamas & Papas, as the trusted retailer is now stocking the brands iconic Aer+ pushchair.

Officially launching this week, customers will be able to purchase the much-loved Aer+ in two striking colours (Mighty Green and Refined Black) through the retailer online, and across 18 Mamas & Papas stores. 

To support the launch, big screens will be on display in flagship stores Westfield Shepherds Bush and Nottingham, as well as a wide-reaching digital marketing campaign across emails, all social media channels and the website, where a branded pod will feature on the homepage. The announcement marks the beginning of a positive collaboration between two truly likeminded brands, that not only share similar sustainability goals, but also celebrate real and honest parenting. 

“We are thrilled to be working together with Mamas & Papas”, said Kerry Anderson, Marketing Manager from Joolz. “We know the brand shares a similar ethos to our own, making this a great fit for Joolz, and to support getting the new and improved Aer+ in front of even more parents is a fantastic development for the year ahead. Ultimately supporting brand awareness and further building on our current and ongoing growth. We also are so thrilled with how the launch campaign will look on digital media as well as in the Mamas & Papas shops, we can’t wait for customers to see the Aer+ on the huge instore screens!”

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