SHIFT – The Amazon Experts – has secured a long-term contract with Silver Cross as it continues to experience tremendous growth by partnering with some of the UK’s best-known retail brands.

The Yorkshire-based company, famous for its prams, pushchairs and wide range of essential baby accessories, chose to partner with SHIFT following a competitive pitch, which saw the Leeds-based Amazon experts impress the marketing team with its proven approach and excellent results on the digital marketplace.

The team at SHIFT will develop a strategy that will optimise the iconic brand’s presence on Amazon, whilst continuing to enhance the Silver Cross experience for the growing baby product consumer base on the world’s most powerful eCommerce platform.

David Abbott, Director of Marketing at Silver Cross, says: “Our brand has been front of mind for parents since 1877, and we know the team at SHIFT has the skills and extensive retail pedigree to ensure the all-important quality, innovation and safety that is Silver Cross will be truly represented on Amazon.” 

Tom Bagnall, Commercial Director at SHIFT, adds: “Silver Cross is a brand that I’ve trusted and enjoyed myself as a parent, and it gives me great pleasure to help define and develop the brand’s Amazon channel, whilst delivering the acclaimed Silver Cross experience to a growing and important online audience.”

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