Ubere Mama, designer brand and UK based manufacturing of clothing for breastfeeding women, has collaborated with THE WORLD OF PETER RABBIT to launch a new Breastfeeding Lounge range in a deal executed by Penguin Ventures on behalf of Frederick Warne & Co. (owner of THE WORLD OF PETER RABBIT and part of Penguin Random House Children’s).
The new range a coordinated collection of cozy hoodies, soft cotton tops, secret support vests lounge dress and lounge pants will launch at Pure Womenswear, which takes place at Olympia, London from 16-18th July. Featuring iconic characters from Beatrix Potter’s much-loved Tales including Peter Rabbit, Jemimah Puddle Duck and Mrs. Tiggy-Winkle. The collection will appeal to new mums who will recognize the timeless charm of these stories, which continue to be loved by generations around the world.
Sarah-Jane Hingorani, Founder of Ubere Mama said;
“It is a pleasure to work with THE WORLD OF PETER RABBIT to create this new collection. I was inspired by Beatrix Potter’s beautiful illustrations and by the stories we tell our children when they are small. I hope new mothers will enjoy wearing the lounge collection which has been developed with comfort and ease of feeding in mind “
The Tale of Peter Rabbit was written and illustrated by Beatrix Potter and has sold over 46 million copies since it was published by Frederick Warne & Co. in 1902.