Influencer-led Halloween campaign increases UK brand exposure.
Premium stroller wagon brand, WonderFold, held its inaugural Halloween Costume Contest via social media last month, resulting in an uplift in engagement, brand visibility and customer enquiries.The campaign mirrored the brand’s established and successful Wagon Dress Up Contest in WonderFold’s homeland, the US, which has just completed its 5th year.
The coordinated campaign invited a select group of influencers to post pictures and reels of their WonderFold Wagons, transformed into an array of masterpiece creations. Recycled cardboard, tape, paint and fluff magically turned wagons across the country into the iconic Ghostbusters Ectomobile, Harry Potter and the Hogwarts Express, a Haunted House, Land of Oz and even a pet cemetery to encourage followers to submit their own Halloween costume creations using the #WFHalloweenUK hashtag.
Style icon and ex-Made in Chelsea alumni Millie Mackintosh also took part in the Halloween themed campaign, dressing up her W2 Luxe wagon and running a giveaway on her Instagram page to her 1.3-million followers.
In total, the campaign reached 775.500 consumers, as well as boosted the brand’s Instagram following by 32%.
WonderFold’s Marketing Manager Amy Sellers commented: “We are thrilled with the incredible response from our community during this social media campaign. Halloween is a massive event in the US and growing year-on-year in popularity in the UK. This provided the perfect opportunity for us to engage with our followers in a fun and light-hearted way, as well as evoke a sense of community among both existing WonderFold owners and followers who share common interests.
“The level of engagement and creativity displayed by our audience has truly exceeded our expectations and helped strengthened the relationship between our brand and our family-focused audience. We are grateful for everyone who took part with such enthusiasm.”