Infantino (a wholly owned subsidiary by the Blue Box Group), a baby and parenting lifestyle brand, has announced its acquisition of BooginHead, with its line of stylish, universal, affordable baby products.
During its 45-year tenure, Infantino has grown to become a household name, known for its commitment to quality products that prioritize the safety, comfort and happiness of babies and their parents. BooginHead, established in 2007, specializing in Feeding Essential products such as Pacifier Clips and Teethers, has also quickly established itself as a staple in the parenting community, with an emphasis on inclusion and fostering meaningful relationships through quality products and thoughtful educational content. Infantino’s acquisition of BooginHead serves as an extension of those priorities as both brands find alignment in core values and business goals.
BooginHead has been in the baby products field for over 17 years. It creates universal accessories that work with hundreds of baby necessity products like pacifiers, teethers, bibs, feeding essentials and sippy cups that parents are already using. It is a fantastic combination of BooginHead with Infantino. The Merge and Acquisition of these two companies create synergic effect and expand the product portfolio of Infantino’s baby product categories. With their combined efforts, even more families will experience the peace and joy of knowing that their baby is getting the best of the best.
