The UK’s consumer champion has revealed CYBEX as the winner of Baby and Child Brand of the Year at the 2024 Which? Awards.
Expert judges at Which? whittled down their top picks of the brands going above and beyond for consumers in 12 categories ranging from cars to utilities.
In the baby and child category – a new category for the 2024 awards – Bugaboo, Joie, Nuna and VTech were also shortlisted.
The winners in all categories were announced at an in-person ceremony today (20th May) in London. The event – hosted by the BBC’s Victoria Derbyshire – saw some of the country’s leading household names come together to find out if they had been honoured with a coveted trophy from Which?.
In awarding the win in the baby and child category, judges noted that, “CYBEX has the joint highest top-scoring car seat, our best performing baby and child category on the website. Although CYBEX products are generally on the higher end price-wise, you’re paying for safety, certainty and good quality”.
As well as a trophy, each winner is entitled to use a Which? Award winners logo across all marketing free for a year.
Anabel Hoult, Which? Chief Executive, said:
“CYBEX was a clear choice as the winner of the first ever Which? Baby and Child Brand of the Year, thanks to its high number of Best Buys and high-scoring models, making it a reliable brand and a fantastic choice for parents.
“It’s a brand that doesn’t shy away from innovation, most notably with the launch of its airbag car seat in November 2021.
“I’d like to extend a huge congratulations to CYBEX for its win, a Which? Award is a marker of excellence and the brand should be proud of its achievement.”
