The team at CuddleCo give an outline of what to expect from them at Harrogate International Nursery Fair – without giving too much away!
Hall B, Stand: B5
We love the element of surprise here at CuddleCo, always determined to make our stand more exciting, more animated, and even more jam packed than the year before.
Last year we took you all on a trip down memory lane to revisit your favourite childhood fairytales. Cleverly seeded into our room sets through carefully selected props and accessories, we reminded you of timeless classics including Little Red Riding Hood and James and the Giant Peach.
And we can’t forget about the big reveal of Doona X. The latest revolutionary product from Doona, kept in a secret side room behind lock and key. The product everyone was waiting for, unveiled at Harrogate 2023.
So, ready to hear what we’ve got in store for you this year?
Leading the way in nursery interiors
Bringing interior trends to the nursery has been a key part of our growth as a business and one of the elements that sets us apart from our competitors. Our customers are looking to be inspired and that’s what we’re hoping to do with our latest designs.
We’re forever listening, observing, and taking note of how our customers use CuddleCo products in their nursery and homes. Ensuring we can deliver newness that better represents them and their needs as parents. Which in return, should make it easier for you to sell CuddleCo products.
Take Aria for example, we took a material that was normally reserved for outdoor seating areas or conservatories and created a highly-sought-after nursery range that is worthy of a place on our customer’s Instagram grid.
Honey, I shrunk the Clara
We could have never predicted how popular Clara Cashmere and Ash was going to be. A stand favourite at last year’s show that has been in demand since its launch back in January. The new neutrals trend continues to dominate nursery interiors and there’s no sign of it slowing down anytime soon, with over 150,000 posts on Instagram including #neutralnursery.
A priority for us was to ensure that our bestseller was accessible to all our customers, specifically those with smaller nurseries. Which is how a mini version of our Clara Cot Bed came about.
Mini in size, but big in benefits. The Mini Clara Cot Bed still features all the CuddleCo benefits you’ve come to expect, including 3 mattress base positions, a day bed conversion, and quality design that’s suitable from birth to 3 years.
As well as a cot bed made for smaller nurseries, we’ve designed a Clara Cashmere Changer as a modern alternative to our dresser changer. With two storage shelves, parents have plenty of options for storing nappy changing essentials.
CuddleCo Nursery Furnishings
Through watching our customers create their dream nurseries, we’ve found that décor and accessories are just as important to them as the nursery furniture they choose. These finishing touches help them add personality and character to their baby’s room. So, expanding into nursery furnishings has been a natural progression for us.
First up is storage and developing the Aria range and our rattan product portfolio. From cute storage baskets, to shelving units, to a woven changing basket. We have all the bases covered when it comes to convenient and stylish nursery storage solutions.
Next up are our standing giraffes and unicorns. These cuddly stuffed animals will be joining us on our stand at Harrogate. But a warning in advance – you’re not going to want to leave the show without one!
More innovation from Doona
As well as lots of exciting CuddleCo newness, we will be showcasing the full Doona range including the latest viral product for parents everywhere, Doona X. So, if you haven’t yet managed to try out the revolutionary product for yourself, drop by our stand for a demonstration.
Plus, at Harrogate we will have brand-new Doona X accessories. Introducing the Doona X Pack & Go Basket and the Doona X Storage Basket. These two innovative accessory additions have been designed to specifically fit underneath Doona X in stroller mode, offering parents convenient storage while on the go.
Extraordinary wellness experiences with Inglesina
We’re thrilled to share that we are now working with Inglesina as their new exclusive UK distribution partner. With over 60 years of expertise and in-depth consumer insights, we’re excited to add this brand to the CuddleCo offering. Inglesina’s focus and commitment to baby wellness is inspiring, working in collaboration with neonatal health experts, their products are truly designed with baby in mind. We can’t wait to share more with you at Harrogate and showcase their amazing products.
sales@cuddleco.co.uk
cuddleco.co.uk
