Join The BPIA for a FREE seminar, networking and awards event – The Hilton Hotel Kensington – 17th June 2025.
Open to both members and non-members of the BPIA – this is a great opportunity to come along and find out more about your industry trade association; listen to a great line up of speakers on pertinent industry topics, celebrate with their 2025 awards winners and network with industry colleagues over a drink after.
BPIA members are invited to attend from 14.00 hrs for the AGM.
FOR CATERING PURPOSES – PLEASE REGISTER HERE
Seminar Programme
14.30: Welcome and introduction – Marc Hardenberg, Baby Products Industry Association Chair
14.40: An update regarding the revision of the Furniture and Furnishings (Fire) (Safety) Regulations 1988 – Julie Milne, BPIA
14.50: Beyond Flat Images – 3D, AR & AI Visualisation for Marketing & Sales – Stefan Eipeltauer, CEO ARkid Studio
Exploring how web-based 3D is emerging as a powerful driver of product experience, engagement and sales in the digital space.
15.20: Insight into the next generation of families – Tom Williams, CEO The Insights Family
The Insights Family – offering an in-depth, data-led analysis of brand licensing in the kids and teens space delivering real-time insights into today’s fast-evolving landscape where brand discovery happens through YouTube, gaming and curated feeds – and success depends on speed, timing and relevance.
15.50: Challenging the One-Size-Fits-All Approach to New Parenthood – Lauren Whyman, director of client services – Generation Media
What do Peter Andre and Jack Grealish have in common? At first glance, not much—yet both became new parents within the past year. While they may fall under the same demographic label of ‘New Parent,’ their perspectives, lifestyles, and needs are likely very different. Despite this, many brands still communicate with new parents as if they are a homogenous group.
As Generation Alpha begins entering parenthood over the next decade, it’s crucial for marketers to evolve their strategies. This session explores the importance of nuance in engaging with new parents and how your brand can better connect through tailored, insight-driven messaging.
16.20: BPIA Award Winners Announced – Marc Hardenberg, BPIA and Penny Franks, editor of Nursery Today
The winners of the 2025 BPIA Awards, including the Golden Rattle Awards (recognising individuals for industry excellence) will be announced.
16.50 hrs Networking, drinks and nibbles
18.30 hrs Finish
