Folk & Thread, the purpose-driven brand behind a new generation of organic baby sleep products, is proud to announce the appointment of bébélephant as its official UK distributor.
This exciting partnership marks a significant step in Folk & Thread’s mission to bring safer, more sustainable sleep solutions to families across the UK.
Founded by a team of baby sleep product experts with over 25 years of combined experience, Folk & Thread is built on a shared passion for safe, sustainable sleep and a deep commitment to supporting families. Their thoughtfully designed sleep essentials are made from certified organic, sustainably sourced cotton, crafted to provide long-lasting softness, strength, and comfort through countless washes and years of use.
More than just a brand, Folk & Thread is a movement of kindness. Through its Better Sleep Project, the company has already delivered over 1,200 essential sleep products to families facing hardship—because every baby needs a safe, comfortable place to sleep, and every parent needs support.
bébélephant, a well-respected distributor in the UK nursery sector, is known for representing innovative, high-quality brands with a strong focus on safety and integrity. With deep industry knowledge and a proven track record of connecting thoughtful products with trusted retailers, bébélephant is the perfect partner to represent Folk & Thread in the UK market.
Lisa Joyce, Co-Founder of Folk & Thread, said: “We’re so pleased to be working with bébélephant—an organisation that shares our energy and passion for safe, quality products. As we expand into the UK trade, it was essential to find a partner who truly understands the heart of our brand and the importance of what we do for families. With bébélephant, we’ve found just that.”
Commenting on their appointment, Elliot Bishop, Managing Director of bébélephant noted, “We are absolutely thrilled by this. What struck us was not just the unrivalled quality of the product, but also the brand’s commitment to the use of ethically sourced, eco-friendly materials which is very much at the fore of retailers’ and consumers’ current demands. Combined with their charity partnerships and initiatives, this is a brand we are truly proud to represent.”
Folk & Thread’s UK retail rollout will begin in Autumn 2025, with bébélephant handling all trade distribution and retail partnerships.
For trade enquiries in the UK, please contact:
bébélephant – info@bebelephant.com
