Splash About, an award-winning global leader in the early years swimwear and learn-to-swim market has announced its successful acquisition and turnaround of Bambino Mio, which has been at the forefront of the reusable nappy market for over 25 years.
Bambino Mio will operate as a ‘sister’ brand to Splash About, leveraging its operational expertise, innovation, and strong multi-channel distribution. With a shared ethos and complementary strengths, the deal strategically positions the brands to accelerate international growth and capture a greater share of the eco-conscious parenting market.
Splash About acquired Bambino Mio from administration in December 2024 and has spent 8 months implementing a decisive strategy that has resulted in returning the business to profitability.
Group Managing Director Lesley Beach explains, “A deep dive financial diagnostic of the business identified the profit and loss drivers, which in turn resulted in a complete overall of the product range – returning to what Bambino Mio always did best; beautiful mix and match designs of eco-friendly developmental products.”
Lesley continues, “We have taken this starting point but gone one step further, creating an improved technical spec at reduced cost prices. We are now confident this range of reusable nappies and potty training pants are best in class in their market category – and we will be unveiling our new collection to retailers attending the Kind + Jugend baby and toddler International Trade Fair in Cologne this September.”
Bambino Mio will be showcasing its most commercial collection to date at Kind + Jugend with:
- Improved designs – trend-led prints with mass market appeal
- Enhanced products with performance-led upgrades across both nappies and potty training pants
- Smarter packaging – simplified, recyclable in shelf ready formats for a stronger in-store presence
- Sharper pricing – more competitive and accessible for families while still supporting heathy retail margins
