Celebrating half a century of hauck’s iconic Alpha+ high chair – a sustainable, safe, and versatile companion for families, from birth to adulthood.
HALL A, STAND: A5
For 50 years, the Alpha+ high chair by hauck has stood for trust, tradition, and innovation. Launched in 1975, it quickly became one of hauck’s most beloved products and remains a cornerstone of family life today.
What makes Alpha+ so special is its unique ability to grow with the child. Thanks to the adjustable seat and footrest, the chair adapts perfectly to every stage of life, from the first spoonfuls to school years and beyond. With a weight capacity of up to 90 kg, Alpha+ is more than just a high chair – it is truly a high chair for life.
Safety has always been a top priority. The Alpha+ is built with a stable wooden construction and integrated floor gliders that make it tilt-resistant. Every chair comes with a 5-point harness and safety strap, ensuring elevated protection for little ones. The removable safety bar allows children to transition seamlessly from toddler stage to joining the family table independently.
Equally important is comfort. Families can complement Alpha+ with a wide range of accessories, from ergonomic cushions and seat reducers to trays for mealtimes or play. For the very youngest, the Alpha Bouncer attachment allows babies to be at eye level with their family from birth, creating precious bonding moments during daily routines.
Sustainability is also at the heart of Alpha+. Crafted from high-quality European beechwood sourced from FSC-certified forests, the chair reflects hauck’s commitment to ecological responsibility. Durable, easy to clean, and designed for long-term use, Alpha+ offers a conscious alternative to short-lived furniture.
Over the decades, Alpha+ has become more than a product – it is part of family stories. Parents who once sat in it are now placing their own children in the same chair, creating a living legacy of trust across generations.
As hauck celebrates the Alpha+ 50th anniversary, they look back with pride and forward with excitement. The success of Alpha+ shows that true classics never go out of style: timeless in design, reliable in function, and built to last. For families around the world, Alpha+ will continue to turn everyday mealtimes into moments that matter – today, tomorrow, and for the next fifty years.
HALL A, STAND: A5
Contact:
Sales enquiries contact: info@hauckuk.com
www.hauck.de/en
