trixie is delighted to announce the appointment of Josh Reed as its new UK National Account Manager, strengthening the brand’s presence and expanding its commercial footprint across the UK market.

Josh joins trixie with a wealth of industry experience, for the past three years, he served as Southern Account Manager at Mamas & Papas, where he played a pivotal role in driving regional growth and building strong retail relationships. His earlier career includes key commercial roles at Ergobaby and Bugaboo, giving him deep category expertise across the sector.

In his new position, Josh will be responsible for leading and developing trixie’s UK sales strategy, nurturing retail partnerships, and driving brand visibility as the business continues to grow.

trixie – known for its playful animal characters, sustainability-led approach, and beautifully designed everyday essentials and toys, including best-selling backpacks and waterbottles, continues to expand in the UK. With a focus on high-quality materials and supporting children’s imagination, the brand has become a favourite among retailers and parents nationwide.

Josh Reed said“ I’m thrilled to be joining trixie at such an exciting time for the brand. trixie’s commitment to quality, creativity and sustainability really resonates with me, and I’m looking forward to building strong partnerships and growing the UK business even further.”

For sales enquiries, please contact: Josh.Reed@trixie-baby.com 

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