Rainbow Designs is delighted to welcome Care Bears Baby to their licensed classic character range of beloved heritage properties for 2026.
The brand-new Care Bears Baby collection from Rainbow Designs is an adorable infant plush range designed to delight nostalgic fans and today’s newest families alike. Rooted in the timeless values of love, caring, kindness, and friendship, this adorable new collection beautifully blends the iconic appeal of the original ’80s characters with the needs of modern infants and parents.
Available from autumn 2026, the Care Bears Baby range will feature baby-soft, lovable versions of three of the brand’s most cherished characters: Cheer Bear, Funshine Bear, and Bedtime Bear. These cute companions appear across a thoughtfully curated assortment of infant toys, including ring rattles, comforters, and the irresistibly huggable My First Care Bear Soft Toy.
The collection of plush infant essentials incorporates gentle sensory features designed to support early interaction, comfort, and developmental play. From delicate textures to soothing softness and pastel hues, these toys invite little ones to explore, bond, and feel reassured, making them perfect companions from the very first moments of childhood.
Anthony Temple, Managing Director of Rainbow Designs, believes Care Bears Baby is a beautiful and perfectly placed addition to Rainbow’s licensed classic character portfolio. “We have ensured our new collection stays true to the enduring hallmarks of the Care Bears legacy of sharing, caring, friendship, and togetherness. The range will resonate with fans who grew up in the colourful world of Care Bears, whilst warmly welcoming a whole new generation of followers who align with the brand’s values.”
Care Bears Baby represents a strategic expansion of the Care Bears franchise into the baby category, designed with long-term licensing growth in mind. The brand is entering the category through trusted foundational products where quality, reassurance, and emotional connection are critical to purchase decisions. This approach allows Care Bears Baby to establish credibility with parents and retailers while creating a scalable framework for future category development across infant and early childhood.
“Care Bears Baby represents a thoughtful evolution of the Care Bears brand as we meet families at one of life’s most meaningful beginnings. With Caring from the Start as our guiding principle, this collection is designed to support early emotional connection, comfort, and trust—values that have always been at the heart of Care Bears. Rainbow Designs is an ideal partner to help translate these values into products that feel both timeless and relevant,” added Bruce Cheltenham, Global Licensing Director, Toys & Hardlines.
