As the CEO of Vital Group Holdings, Dean leads a diverse portfolio of businesses that span across various sectors.
With over 26 years’ experience in the nursery industry, 12 of which spent in executive roles, Dean has strong expertise in strategic planning, marketing, and innovation. Within the nursery industry, including both Own Label and Vital’s homegrown ‘Vital Baby’ product ranges, Dean’s mission is simple – to create innovative, safe and sustainable solutions to simplify parenting, with a focus on quality, functionality and sustainability.
Dean is passionate about working together as an industry and collaborating in ways that benefit the industry and consumers alike, bringing a valuable presence to The BPIA’s Executive Committee.
