Former DEW Products Commercial Director and ex-CEO of F&F at Tesco to lead global growth of eco-conscious cleaning brand, including baby care range stocked in Asda.
Ecoanolytes Limited has appointed Richard Collins as Managing Director – Global Sales & Partnerships for its consumer brand DEW Products, effective from 17 March.
DEW Products is an eco-conscious, safer cleaning brand focused on delivering non-toxic, effective and kinder cleaning solutions for modern homes, nurseries and early years environments.
Collins, who previously served as Commercial Director at DEW Products and is the former CEO of F&F at Tesco, will take on expanded responsibilities as the business accelerates the global growth of the DEW brand.
In his new role, Collins will lead global sales strategy and strategic partnerships, supporting the continued expansion of DEW Products across retail, nursery and international distribution channels.
DEW Products’ Baby Care range, currently stocked in Asda, has been developed to meet growing demand for effective, safer cleaning and hygiene solutions suitable for use around babies and young children.
Erik Symth, CEO of Ecoanolytes Limited, said: “Richard has already played an important role in building strong relationships with our partners and helping to shape the commercial direction of DEW. This appointment reflects both the scale of our ambitions and the calibre of leadership we are building as DEW continues to gain momentum as a global safer cleaning brand.”
Collins added: “We’re entering an exciting phase for DEW as the brand evolves, with a refreshed identity, new digital platforms and a broader product pipeline designed to support safer, healthier homes and early years environments.”
Ecoanolytes said the appointment forms part of the company’s continued investment in leadership and commercial capability as it scales the DEW brand internationally.
