SUPERMAN range of children’s lunchboxes and water bottles, the latest addition to b.box for kids collaboration with Warner Bros.
Superman joins fellow superhero Batman alongside Harry Potter and Looney Tunes, in b.box’s limited-edition Warner Bros. range – uniting iconic characters with b.box’s award-winning design.
The SUPERMAN by b.box range is now available at uk.bbox.com and on Amazon. Parents and children can choose from:
snackbox – two compartments suitable for wet foods and whole fruit, perfect for on-the-go snacking
mini lunchbox – features a flexi whole-fruit holder and two sealed compartments for wet foods
large lunchbox – with a flexi section that stretches to store whole fruit, a large sandwich compartment, a custom divider, and a compartment to fit a gel cooling pack
600ml Tritan drink bottle – ergonomic triangular shape for little hands, angled straw for easy drinking, and a wide opening to add ice cubes
350ml insulated drink bottle – triple-layer insulating superpowers keep drinks cold for eight hours or warm for six, with an easy-carry handle and push-button opening
690ml insulated flip top bottle – triple-layer insulation, with a flip-top lid for free-flow drinking, stainless steel straw, and flexible carry handle
sippy cup – featuring a clever weighted straw so kids can drink at any angle, a soft silicone straw with a leakproof two-way valve, and easy-grip handles for independent drinking
silicone bib – can be rolled and secured for on-the-go convenience, and has a deep ‘stay open’ pocket to catch spills, plus a comfortable tapered shoulder and cushioned neck edge.
The range was unveiled to journalists and influencers at an exclusive lunch event at The Folly in the City of London, where guests were also introduced to b.box’s wider collection, including its full range of colourways beyond the Warner Bros. designs.
Toufik Lassoued, General Manager of b.box for kids Europe, says: “We’re very proud to launch another exciting collaboration with Warner Bros., this time featuring the legendary Superman. He is one of the most iconic characters in the history of popular culture – the original superhero. He has strong values and a great moral compass, making him a wonderful role model for children. And of course, kids absolutely love him.
“He’s a natural fit for b.box, whose designers are superheroes in their own right – creating brilliant products that children and parents genuinely love. Having him on our lunchboxes and water bottles is going to be a tremendous boost for the brand.
“This is our first major product launch since officially entering the UK market last year. b.box is an Australian brand growing globally, and we’re incredibly proud of the progress we’re making here in the UK. We look forward to many more British families discovering our range of beautifully designed feeding and hydration products for children of all ages.”
