Bébécar has unveiled the new FACE Travel System, combining premium European craftsmanship with intelligent functionality designed to meet the evolving needs of modern parents.
Designed and manufactured in Portugal, the FACE has been developed to offer retailers a premium travel system that delivers both standout aesthetics and genuine innovation within the pushchair category. Suitable from birth up to 22kg, the model has been engineered to provide long-term usability while addressing key consumer demands around compact folding, newborn comfort, and day-to-day practicality.
A key differentiator for the FACE is its innovative sliding seat unit system, allowing the seat to move closer to the parent when forward-facing — supporting interaction and convenience in everyday settings such as dining out — while also enabling a more compact fold when rear-facing. The reversible seat unit is suitable from birth and can be used in both parent-facing and forward-facing positions, offering flexibility as children grow and family routines evolve.
The travel system also features a three-layer carrycot construction using natural materials to provide enhanced thermal and acoustic insulation, alongside integrated ventilation panels, a reclining backrest, and an extendable UPF50+ hood for year-round comfort. Complementing this is the Softfresh anti-plagiocephaly mattress, developed with viscoelastic foam and breathable 3D mesh technology to support airflow, comfort, and healthy newborn development.
Designed with both retailers and consumers in mind, the FACE combines a lightweight telescopic chassis, all-terrain suspension, large PU wheels, and an ultra-compact fold with the seat attached in either direction — offering a premium solution without compromising on convenience. The FACE will be available in four premium leatherette fabric colourways — Mist, Shadow, Oatmilk and Ballet — offering retailers a sophisticated, fashion-led selection designed to appeal to style-conscious parents.
For UK trade and stockist enquiries, please contact:
Phil Bosher, Sales Director
