Inglesina to enter an exciting new stage in its UK growth strategy, with the premium Italian nursery brand moving to a direct distribution model from 1 August 2026.
The move follows a successful and collaborative partnership with CuddleCo, which has played a significant role in developing the Inglesina brand within the UK nursery market. Throughout the partnership, CuddleCo has championed Inglesina’s Baby Wellness Philosophy, supported retailers through training and education, and helped strengthen the brand’s presence nationwide.
Both businesses have described the transition as a positive step that reflects Inglesina’s continued growth ambitions in the UK. By establishing a direct route to market, supported by a dedicated local team and UK-based warehousing, Inglesina aims to offer retailers greater agility, enhanced support and increased investment in marketing and brand development.
The new structure will enable the company to work closely with retail partners, respond to market demands and further strengthen its position within the premium nursery category.
CuddleCo will continue to fulfil existing orders while stocks last, with distribution responsibilities transferring to Inglesina from 1 August 2026. The Italian brand will subsequently oversee all sales, marketing and distribution activities in the UK.
Both companies have emphasised their commitment to ensuring a smooth and seamless transition for retail partners. Detailed guidance covering ordering, account management, customer service and future contacts has been shared with customers, while both teams remain available to provide ongoing support.
The move marks a new chapter for Inglesina in the UK, while also recognising the considerable contribution made by CuddleCo in helping establish and grow the brand within the market.
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Subject: Transition CuddleCo-Inglesina UK
