Thursday, July 2, 2026
Home News Babybase takes on UK distribution of My Buggy Buddy

Babybase takes on UK distribution of My Buggy Buddy

Babybase has announced that it is now the UK distributor for My Buggy Buddy, taking over responsibility for the well-established stroller accessories brand from Hippychick.

A familiar name within the nursery industry for decades, My Buggy Buddy is best known for its practical range of stroller accessories, including the popular My Buggy Buddy Sunshade. Babybase has wholesaled the brand for many years, making the move to official UK distributor a natural next step.

The transition has been carried out in close collaboration with the team at Hippychick to ensure continuity for existing retailers and a seamless handover. Babybase says it is looking forward to supporting current stockists while also introducing the brand to new retail partners across the UK.

Seb Shrubb, Director at Babybase, commented: “We have been working alongside Jeremy, Julia and the team at Hippychick to ensure the transition to us as distributor is as seamless as possible for current stockists. We look forward to speaking with retailers interested in stocking the brand. A big thank you to Jeremy and Julia for all their support, and we wish them all the very best for the future.”

The Founder and Owner of My Buggy Buddy added: “At My Buggy Buddy, we are incredibly excited about the next chapter and are delighted to be working closely with Babybase, who will now be responsible for the distribution of our range of products throughout the UK.”

To celebrate the new partnership, Babybase is offering retailers 10% off the entire My Buggy Buddy range throughout July. Retailers interested in finding out more can contact the Babybase sales team on 01886 887758 or by emailing sales@babybase.co.uk.

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