Inside Out Toys has been appointed sole UK distributor for the award-winning Wheelybug and Trybike brands, strengthening its position as one of the UK’s leading suppliers of premium children’s ride-ons.
The appointment has been made by Co&Co Lab BV, the Dutch family business led by brothers Pim and Alex Coopmans. Co&Co owns an innovative portfolio of children’s brands including Trybike, CoConuts helmets, PL-UG Tent Kits and most recently Wheelybug, and has selected Inside Out Toys as its UK distribution partner for the next phase of growth.
The move follows the forthcoming retirement of founder and joint managing directors of Hippychick, Julia and Jeremy Minchin, who have successfully represented Wheelybug and Trybike throughout the UK for many years.
The transition is now underway, with Inside Out Toys preparing to begin processing trade orders from mid-August 2026, supplying retailers directly from its Northamptonshire warehouse. Existing stockists can expect a seamless handover, with continuity of supply, dedicated customer support and nationwide sales representation throughout the transition.
The addition of Wheelybug and Trybike complements Inside Out Toys’ award-winning Jumini range, creating a portfolio that supports children from their very first ride-on through to their first balance bike. For retailers, it means access to multiple premium brands from one trusted supplier, backed by UK stockholding, knowledgeable sales support and excellent customer service.
Julian Garner, Owner and Managing Director of Inside Out Toys, commented: “We are absolutely delighted to have been chosen by Pim, Alex and the Co&Co team to represent Wheelybug and Trybike in the UK.
These are iconic brands with an outstanding reputation for quality, innovation and longevity. Jeremy and Julia have done a fantastic job establishing them within the UK market over many years, and we are honoured to continue that legacy while investing in the next phase of growth.
These brands have been carefully developed over many years and enjoy a fantastic reputation with retailers and consumers alike. We’re looking forward to building on that success, investing in the brands and helping more retailers grow their ride-on category.”
Pim Coopmans, Director of Co&Co Lab BV, said: “We were looking for a partner with strong retailer relationships, excellent customer service and a genuine passion for developing premium brands. Inside Out Toys stood out immediately. Julian, Nikki and the team understand independent retail, share our long-term vision and have the experience to help Wheelybug and Trybike continue to grow across the UK.”
Retailers will benefit from:
- UK stock with fast nationwide delivery
- Dedicated customer service and nationwide sales support
- One supplier for multiple premium ride-on brands
- Continued investment in marketing and retailer support
Existing Hippychick customers will be contacted directly over the coming weeks with information about the transition. Inside Out Toys will begin fulfilling orders from mid-August, with stock held in its UK warehouse.
Demand for premium ride-on toys continues to grow as parents increasingly seek high-quality, durable products that encourage active play and can be passed from child to child. By bringing together some of the category’s best-known brands, Inside Out Toys aims to offer retailers a stronger, more complete ride-on proposition.
