The initiative removes financial barriers to evidence-based feeding support and reaches expectant parents directly through NHS antenatal clinics and digital platforms nationwide.
Maternal and baby care brand Momcozy has partnered with NowBaby, the UK’s leading pregnancy and childbirth education platform with 25 years of history, to fully sponsor a brand-new, completely free online learning resource: “Breastfeeding Myths, Common Questions & Essential Information.”
Co-hosted by International Board Certified Lactation Consultant (IBCLC) Sylette Hanson and renowned UK healthcare professional Midwife Marley, the course aims to close the “expectation gap” during pregnancy and early parenthood. The initiative combines evidence-based education with practical product integration, including Momcozy’s flagship M9 wearable breast pump and multi-functional nipple cream.
In the UK’s NHS-driven healthcare landscape, expectant mothers rely heavily on healthcare professionals and midwives for trusted guidance. Facing information overload and postpartum anxiety, parents increasingly seek professional, medical-backed reassurance.
Through this exclusive sponsorship:
- National NHS Reach: The campaign is backed by large-screen educational content in 158 NHS hospital antenatal clinics, reaching 74% of all new parents across the UK.
- Zero-Cost Access: Momcozy fully covers the course fee, making high-quality, peer-reviewed breastfeeding education accessible to over 36,000 expectant and new parents annually.
COURSE HIGHLIGHTS:
- Healthcare Professional (HCP) Guidance: Evidence-based insights into the anatomy of breastfeeding, milk supply, and responsive feeding.
- Live Latching Demonstration: Step-by-step practical guidance for achieving a comfortable, pain-free latch.
- Overcoming Common Challenges: Expert troubleshooting for common hurdles like sore nipples, supply concerns, and pumping logistics.
- Interactive Q&A: Direct answers to parents’ real-world questions from IBCLC and midwifery experts.
