Spin Master has announced a new global licensing agreement with Universal to develop a preschool toy line inspired by the Jurassic World franchise from Universal Pictures and Amblin Entertainment.
Designed for children aged two to five, the range will bring dinosaurs and Jurassic World-inspired adventure to younger children through age-appropriate, imaginative play.
The collection will feature dinosaurs and hands-on play experiences designed around preschoolers’ natural play patterns, encouraging discovery, storytelling and creative interaction.
“A preschool collection inspired by the iconic Jurassic World franchise opens the door for the youngest fans to experience the wonder of dinosaurs in a way that’s built just for them,” said Doug Wadleigh, Spin Master’s President of Toys. “The collection introduces dinosaur-driven action play with a touch of humour and open-ended discovery, giving young fans the chance to interact with dinosaurs in an expressive and approachable way.”
Under the agreement, which excludes China and Japan, Spin Master will develop a broad range of preschool toys, with the collection expected to launch at major retailers from 2028.
The new licence builds on the companies’ existing relationship, with Spin Master already holding licences for a number of Universal properties, including Gabby’s Dollhouse, How to Train Your Dragon and Jurassic World.
