Wednesday, October 14, 2026
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Smooth ride with Silver Cross

Independent testing confirms Silver Cross RideTech Tyres deliver up to 50% more shock absorption.

British nursery brand Silver Cross continues its reputation for market-leading innovation with its energy-absorbing RideTech tyres.

Independently proven* to deliver up to 50% more shock absorption than standard rubber and PU tyres, the RideTech findings reinforce the brand’s commitment to exceptional comfort and effortless handling across its pushchair range.

Currently used on the Silver Cross Cove 2 and Breez pushchairs, RideTech® tyres are proven to absorb more impact, helping to deliver a smoother, more comfortable ride for babies.

Performance technology for every stroll

Silver Cross RideTech tyres use trainer-inspired technology, developed with BASF, to cushion every stroll, helping to keep little ones more settled and comfortable whether navigating busy high streets, park paths or countryside trails.

For parents, advanced energy absorption offers a more responsive performance and precision handling for effortless, one-hand steering, while the never-wear, puncture proof finish provides absolute confidence for unlimited strolling.

Hamish McPhillips, Head of Category for Wheels and Car Seats at Silver Cross, said: “Innovation at Silver Cross is about finding new ways to make every family journey as comfortable and enjoyable as possible. With RideTech we’ve applied performance-led thinking to one of the most important points of contact on a pushchair – its tyres.

“Inspired by the cushioning technology found in performance trainers, RideTech has been engineered to absorb more impact from the ground, helping to create a smoother ride for babies with the responsive handling parents love.

“We’re delighted independent testing has now confirmed RideTech delivers up to 50% more shock absorption compared to standard rubber and PU tyres. The findings reinforce the premium ride quality families have come to expect from Silver Cross.”

150 years of innovation in motion

As Silver Cross approaches its landmark 150th anniversary, the findings demonstrate how the British brand continues to push stroller technology forward, combining almost 150 years of expertise with new ideas in product innovation.

*Independently tested by Intertek, August 28, 2026.

www.silvercrossbaby.com

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