JoJo Maman Bébé is delighted to announce the launch of an exclusive AW26 Peter Rabbit collection, available in stores and online.
JoJo Maman Bébé has officially launched an exclusive for AW26 Peter Rabbit collection, produced under license from Penguin Ventures on behalf of Frederick Warne & co. Available to shop in stores and online, the limited-edition range features everyday babywear – soft cotton sleepsuits, knits, and embroidered pieces, designed in London.
This collaboration brings together JoJo’s 30 years of design expertise with Beatrix Potter’s beloved character. The pieces feature double-lined embroidery, that won’t scratch delicate skin, in iconic London motifs, including the London Eye and hand-drawn illustrations of London buses, post boxes and a London Kings Guard – designs that set this collection apart from standard character collaborations.
Rosie Brown, Assistant Designer at JoJo Maman Bébé, says, “It’s been a real honour to bring this collection to life, combining Peter Rabbit illustrations with the soft, high-quality fabrics and practical details JoJo is known for. With Peter Rabbit London designs that are exclusive for the AW26 partnership, the collection reflects the city’s iconic streets and landmarks. Each piece is designed with JoJo’s signature attention to detail, quality and practicality, offering modern families wardrobe essentials that are as adventurous as the character who inspired them.”
