Good Bubble has extended its Gruffalo licence with Magic Light Pictures into a new category with the launch of The Gruffalo Glasses Care Kit, Europe’s first glasses cleaning kit made for children comprising a 50ml Gruffalo Lens Cleaning Spray and a washable Gruffalo microfibre cloth printed with a woodland design.
For Good Bubble, more widely known as a children’s personal care brand for its licensed bath and haircare ranges, this is its first product outside bath and haircare and demonstrates the Gruffalo brand’s strength across everyday children’s personal care. routines.
Jade Ferguson, Senior Licensing and Retail Manager at Magic Light Pictures, said: “We’re delighted to expand our partnership with Good Bubble into a completely new category. They have a proven track record of understanding family routines, and bringing The Gruffalo into children’s eyecare is a brilliant, natural fit that offers genuine utility for parents and fun for kids.”
Good Bubble Founder Amy Lister spotted the gap after her own son was prescribed glasses at four years old. She said: “When I searched for lens care products, I could only find generic, adult sprays. We wanted to find a way to encourage him to keep his glasses clean. Good Bubble’s mission is to bring joy to children’s cleaning rituals and the Gruffalo Glasses Care Kit enables children to take ownership over caring for their glasses and to build a healthy habit of cleaning their lenses, ultimately encouraging to wear them more.”
The College of Optometrists states that myopia (short-sightedness) is more than twice as prevalent among UK children now than in the 1960s (16.4% vs 7.2%). That’s a growing, captive audience of young glasses wearers, and their parents, actively seeking child-friendly products to support compliance and daily routine.
Good Bubble’s existing Gruffalo bath and body range is stocked at Boots, Sainsbury’s, Ocado and Amazon. The brand also holds licences for Room on the Broom, Stick Man, The Snail and the Whale, Zog and Peppa Pig. Good Bubble is an independent, female-founded business based in Manchester, founded by sisters Amy Lister and Sally Wordsworth.
The Gruffalo Glasses Care Kit is available now at goodbubble.co.uk and from next week on Amazon.
For further information contact hello@goodbubble.co.uk
