The Baby Products Industry Association (BPIA) is exploring an exciting opportunity for UK baby product brands to showcase their products at the Hong Kong Baby Products Fair 2027, taking place from 11–14 January 2027 at the Hong Kong Convention and Exhibition Centre.

One of Asia’s leading international trade events for the baby products sector, the fair offers an excellent opportunity for UK manufacturers and suppliers to raise their international profile, meet overseas buyers and explore new export markets.

In 2026, the fair attracted renowned international buyers, including El Corte Inglés (Spain), ABC Design (Germany), The Mall Group (Thailand), Prinsel (Mexico) and Purflo (UK), demonstrating its reach across key global markets. It also welcomed a strong European exhibitor presence, with companies such as Axkid AB (Sweden), SmarTrike Europe Logistics (Germany), Fehn GmbH & Co. (Germany) and Babliss AS (Norway).

In a special arrangement negotiated with the organisers, BPIA has been offered the opportunity to secure a combined 18sqm exhibition space half price. This space could accommodate up to six UK companies, giving smaller brands an affordable opportunity to exhibit alongside fellow British businesses.

BPIA is now inviting expressions of interest from members to establish demand and identify potential participants.

Interested in taking your brand to Hong Kong? Visit the SHOW WEBSITE, and contact BPIA to register your interest and find out more about this exclusive opportunity. Email info@bpia.co.uk

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