Baby gifting and accessories brand Ziggle has appointed The Strong Agency as its PR and communications partner as it continues to invest in its retail and direct-to-consumer operations.
With more than 1,000 stockists across the UK and Ireland, Ziggle has established a significant retail presence and is now looking to build on that success through further investment in its brand, people and communications.
This latest appointment follows a series of investments across the business, including the development and launch of a new consumer website, the expansion of its team with a dedicated Partnerships and Affiliation Manager, Marketing Manager and Digital Marketing Executive, and a broader programme of investment in digital and brand marketing.
The Strong Agency’s brief will focus on raising Ziggle’s profile amongst its core audiences, showcasing its growing product portfolio and strengthening consumer recognition to support demand through both retail stockists and direct-to-consumer channels.
Founded in 2012 by then new mum Nicole Graham, Ziggle was born from her recognition of an opportunity to bring together practicality and distinctive design in baby gifting and accessories. It has since grown into an established British brand, with a broad portfolio of baby gifts and accessories available through retail partners, its own e-commerce channels and Amazon.
Underpinned by its ‘Engineered for messy. Designed for smiles’ ethos, Ziggle combines thoughtful design, parent-tested reliability and quality materials across its growing portfolio of baby gifts and accessories. Its commitment to product development and quality has earned industry recognition, including Best Baby Gift at the Mother & Baby Awards 2026 and Best Heritage Gift Brand (Silver) in the Junior Design Awards 2026.
Nicole Graham, Founder of Ziggle, commented: “We’ve worked hard to establish Ziggle’s position in the baby gifting and accessories market, developing a strong retail presence and a brand that parents know and trust. As we look to build on that success, we’re investing in the expertise needed to support our continued growth, both through our retail partners and direct-to-consumer channels.
“We wanted an agency that could bring more than traditional and digital PR expertise to the table; one that understands the commercial realities of retail and e-commerce and can make a meaningful contribution to our business. The Strong Agency has an established reputation for delivering results, backed by an impressive depth of experience and robust sector credentials. We’re already enjoying working with the team, who share our passion for the brand and commitment to driving its continued growth.”
Adding on the appointment, Julie Wilson, Founder of The Strong Agency, said: “Nicole has built an impressive business with Ziggle, establishing a distinctive brand with a reputation for quality and an extensive retail presence. As the baby gifting and accessories sector continues to evolve, there are significant opportunities to build on that success, reaching new audiences and strengthening brand recognition to drive consumer demand across both retail and direct-to-consumer channels.
“We’re delighted to be working with Nicole and her team. Our focus is on delivering strategic, commercially driven communications that strengthen Ziggle’s position in the market and contribute to continued growth across the business.”
The Strong Agency works with clients across a broad range of sectors including food and drink, manufacturing, hospitality and leisure, sport, retail and culture. Its portfolio includes Middledale Foods, Upmarket Hotels & Leisure, Astra Group, Closer Pets, and Manchester Art Fair, alongside work with the British Mountaineering Council and other national brands and organisations.
