Toy & Edu China, Baby & Stroller China and Licensing China return in April 2024.
Bolstered by a significant 40% increase in visitors at the recently concluded 2023 shows, optimism is high for the continued recovery of the toy, baby and licensing industries. With inquiries about the 2024 editions already pouring in from industry players both at home and abroad, the organisers have announced brand-new editions under the theme of ‘Greater Bay, greater play’, to better equip the industry to make a head start in the new trading season. Taking place at the Shenzhen World Exhibition and Convention Center from 8 to 10 April 2024, Toy & Edu China, Baby & Stroller China and Licensing China will return as the first comprehensive trade fairs held in mainland China next year for toys, educational products, baby and maternity goods, as well as the trendiest IP and licensing products.
Ms Wilmet Shea, General Manager of Messe Frankfurt (HK) Ltd expressed: “Attracting 1,400 exhibitors and 70,836 buyers to the 2023 fairs, we successfully provided a much needed platform at the right time earlier this year for the industry to reconnect and engage during this critical period. Compared to recent years, we saw a strong growth in international participation at the 2023 editions. We were particularly delighted to welcome overseas delegations onsite, many of whom have already shown interest in returning again next year. Most pleasingly, the physical fair itself helped many international brands expand their exposure to the local Chinese market. As the global economy stabilises and cross-border travel resumes, we are expecting to see more international fairgoers joining in 2024.”
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