Female-founded brand Babbico has appointed former CEO of Mothercare PLC Dan Le Vesconte as CEO, with effect 1st January 2024.

Le Vesconte stepped down from his previous role as CEO of Mothercare in June 2023. Prior to Mothercare, Le Vesconte held senior roles at Abercrombie & Fitch as GVP Global Brands EMEA and Head of Global Corporate Development, Dr Martens as President EMEA, Wolverine Worldwide as Managing Director Europe and VF Corporation as VP/GM Vans and Reef EMEA.

Dan Le Vesconte said “Laura & Laura are such inspiring founders who have already built a fantastic brand. I’m so excited to be joining them at this key time for the business as we move forward in securing incremental investment and continue to drive growth through our owned DTC channel as well as new and existing wholesale partners.”

Laura Marsh, Co-Founder of Babbico, said: “We’re excited to welcome Dan to the team not only as our CEO but also as an investor. His extensive experience and expertise will play a significant role in the growth of the brand. As well as his outstanding retail and leadership experience, Dan brings complementary skills in both product and marketing, ideal support for ambitious start-up brands like Babbico.”

Azaria PR

Co-Founder Laura Storan also commented: “We’re energised and ready for this next stage of growth and to have Dan on board will form part of our brand DNA that will shape our team, fuel passion and propel Babbico to new heights.”

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