RECARO Holding GmbH and AVOVA GmbH from Ulm have signed a long-term global partnership agreement.
- The agreement, valid from January 16, 2024, covers the development, production and global distribution of premium child seats and strollers under the RECARO brand name.The RECARO Child Safety brand will be closely aligned with the rich and exciting history of the RECARO brand and the major automotive and aviation divisions.
- With a modern and distinctive product design, fresh eye-catching colors, appealing materials, and a stronger focus on the needs of the parents of today and tomorrow, RECARO Child Safety is equipped to reestablish itself as a pioneer in the industry. Joe Qiu, Global CEO of AVOVA states: “We believe that this partnership will bring great benefits to both companies and all our stakeholders. We will be able to access new markets, customers, and opportunities, and we will also be able to offer more career development and growth opportunities for our employees, and we will be able to contribute more to the society and the environment. The newly strengthened organizational setup to drive this key objective will be announced shortly.”
- “We take a lot of pride in our premium seating products, and child safety seating is no exception,” said Dr. Mark Hiller, CEO of RECARO Holding and RECARO Aircraft Seating. “This new partnership with AVOVA will help better protect children while making their journey more comfortable and pleasant. I am confident that we are embarking on an exciting journey of innovation and top-tier product development.”
- Recognizing the importance of child safety seating as a main driver for design, RECARO products are a direct translation of its core values safety, quality, and ingenious design into successful products that resonate with consumers worldwide.
- “We look forward to collaborating with our new partner, and I am confident that, together, we can elevate the RECARO brand and provide an enhanced product portfolio that sets a new standard in seating,” said René Dankwerth, Chief Business Development Officer at RECARO.
- In terms of speed to market, design, production, and sales, both brands will benefit from short decision-making paths and operational synergies. In addition to safety and design, there will be a particular focus on sustainability, lightweight construction and material innovation in development and marketing. The first new child seats and strollers will be launched on the market in Europe and Asia in 2024.
