MAM has appointed Fae Reid as head of finance and operations at its UK business, in a move that further strengthens its senior leadership team.
Fae brings more than 20 years’ experience to the baby care brand having held several senior finance roles across major retail and consumer goods businesses including BrandAlley, Butterfly Twists and River Island.
Her appointment further bolsters the business’s leadership team in the UK following the recent appointment of Damian Butler as managing director, who joined from Mayborn.
Fae will work closely with Damian to drive forward MAM’s ambitious growth strategy as it seeks to build on its strong position as the category leader in the bottles, teats and soothers, where it holds a +50% market share.
Over the past 24 months, MAM’s premium product range has been responsible for delivering circa +10% value growth to the market, outperforming competitors in the category. Globally, MAM AG’s growth plan includes M&A activities to further strengthen the brand and international footprint.
Fae Reid, head of finance and operations at MAM UK, said: “As a loyal MAM customer, I’m really excited to be joining a brand I genuinely love. I know from first-hand experience just how great MAM’s products are and I’m looking forward to working closely with a team that is so passionate about helping parents at such a special time in their lives.”
MAM’s most recent product launch – the MAM Move Wearable Double Breast Pump – hit the market in May, securing listings with leading pharmacy chain and key online retailers. The business was also recently chosen as an official supplier to the NHS for the first time and will provide 29 separate product lines to the health service across the next two years under the categories of Infant Feeding Equipment, Accessories and Post Pregnancy Products.
Damian Butler, managing director at MAM UK, said: “It’s great to be able to welcome Fae to MAM at such an exciting time for the business. Her strong track record working for major retail and consumer goods brands positions her perfectly to help drive our growth ambitions, as we strive to meet the needs of parents at every stage of their feeding journey.”
First founded 48 years ago, all MAM products are researched and developed in partnership with experts, including more than 30 medical partners globally, ranging from physicians and midwives to development educators and pediatric scientists.
