AIT Worldwide Logistics company Panther Logistics has added a global nursery furniture brand trusted by over a million parents to its customer portfolio.
The UK’s two-person delivery specialist, is now managing final mile deliveries for Boori, which grew from an independent nursery store in Sydney, Australia, more than 30 years ago.
Boori specialises in sustainably sourced timber nursery and children’s furniture, including play and study furniture, and mattresses. They have been active in the UK for nearly 20 years operating from its recently opened warehousing facility in Reading, Berkshire.
The majority of Boori furniture is supplied flat-packed and Panther Logistics will be responsible for the delivery of the heavier items such as wardrobes, chests of drawers, cot and bunk beds as well as multi product deliveries.
James Langer, Business Development Manager at Panther, said: “Customers have become more at ease with turning to online retailers for large lifestyle items such as nursery furniture and now expect a premium delivery experience. We strive to provide that for Boori. Our colleagues are always polite and respectful, which is especially important when dealing with new parents and those expecting.
“Delivering furniture is rife with complications and only a specialist two-person delivery service can give the customer the high levels of service they will remember and recommend.”
Panther delivers to a room of choice, handles returns, and offers consumers nominated day delivery five days a week.
Boori is looking to grow the business over the next two years with its focus primarily in the E-commerce sector.
Kevin Power, Boori’s Finance and Operations Director, said: “The move has been positive thanks to strong communication between both parties and Panther’s ability to scale operations in line with our own growth aspirations.
“Panther’s drivers are the face of our business and so it is vital that we have a delivery partner which mirrors our own ethos and service values. Panther also offers total transparency and traceability which is extremely important to our customers.
“Panther, I’m glad to say, is ticking all of those boxes for us and we are looking forward to continuing to develop the partnership going forward.”
Boori was founded by entrepreneur Justin Chui and now has stores across six countries and a purpose-built factory in the province of Jiaxing in China.
Panther offers support across the country to trade clients requiring higher volume deliveries that necessitate a more tailored individual solution.
