Cheeky Chompers, the multi-award-winning British nursery brand behind the iconic Neckerchew teething bib, has confirmed it is now owned by parent company Parentease Innovations Ltd. Continuing the brands mission to help make parents lives easier, Parentease will prioritise delivering and developing innovative baby products, to add to their current 10 strong, product range.
Continuing to work with a range of British retailers including John Lewis, Mammas & Pappas, Next and Waitrose, as well as many independent local retailers, Parentease looks forward to supplying trade customers across the UK.
Amy Livingstone adds:
“The trading conditions over the last 4 years have been extremely challenging, however the brand of Cheeky Chompers is strong and loved by parents around the world. We will continue to work really hard to grow the brand, develop innovative, intuitive products to help make parents lives easier. Cheeky Chompers was developed out of a need as new parents ourselves, to find a teething solution that stayed attached to the baby. We strive to continue to develop award winning, practical, safe and stylish products designed through understanding that it’s the little things that make the biggest difference to help parents and babies. We are so grateful to all of our trade partners who have, and who continue to support our UK brand and look forward to future growth with our partners.”
