Nursery brand Silver Cross is celebrating a major achievement in the 2025 Red Dot awards.
The brand secured two coveted Red Dot awards for Product Design, affirming its commitment to innovative product development and design excellence.
The international jury gave Red Dot awards to the new Silver Cross Glide Plus 360 lie-flat infant carrier and Approach Plus 360 birth-to-toddler car seat, recognising a new standard in award-winning car seat design.
Launching this May, the two best-in-class, 360° spin reclining car seats offer unrivalled safety and comfort for stress-free travel.
Recognised internationally, Red Dot is one of the world’s most prestigious design awards, highlighting exceptional product design.
Phil Taylor, Design Director at Silver Cross, said: “We are extremely honoured to be recognised by the renowned Red Dot award for our product design. These awards are the result of Silver Cross’s unique design philosophy and are a global endorsement of our design leadership, sending a strong message to consumers that Silver Cross continues to set the standard in nursery and baby products.”
One base; two from-birth car seats
Glide Plus 360, a lie-flat infant carrier, and Approach Plus 360, with its market-leading recline, launch a new generation of Silver Cross car seats.
Both seats are uniquely and beautifully crafted with naturally soft, temperature regulating bamboo, breathable waffle jersey, and inbuilt seat ventilation for added airflow. They are compatible with the new Silver Cross Base Plus 360, featuring a 360° spin that makes loading and unloading your child effortless.
Glide Plus 360
Suitable from birth to approx. 18 months, Glide Plus 360 is a lie-flat infant carrier that transports newborns in comfort from their first journey home. With a 5-position headrest and newborn insert crafted from natural bamboo, it provides optimal comfort and support through each stage of a baby’s development.
Key Features:
- Lie-flat recline for optimum comfort
- Effortless spin with the Silver Cross Base Plus 360
- Triple layer side impact protection with shock absorbing technology
- Inbuilt seat ventilation
- EasyFit sprung harness and adjustable inserts
- Extendable UPF50+ hood
- Compatible with Silver Cross travel systems
Approach Plus 360
Approach Plus 360 is a multi-stage car seat suitable from newborn to 19.5kg (approx. 4 years). With a market leading inner seat recline system, it offers an optimal travel position for newborns and enhanced comfort on every journey. With 10 headrest heights and natural bamboo inserts which can be adapted for ergonomic support, Approach Plus 360 suits each stage of a child’s growth.
Key Features
- Best in class seat recline for optimum travel posture
- Effortless 360° spin with the Silver Cross Base Plus 360
- Integrated side impact protection with shock absorbing technology
- Inbuilt seat ventilation
- EasyFit sprung harness and adjustable inserts
- 10 adjustable headrest heights for comfort
- Extendable UPF50+ hood
Base Plus 360
Compatible with both Glide Plus 360 and Approach Plus 360, Base Plus 360 has a 360° spin that makes loading and unloading your child effortless.
For added safety, the AgeLock rotation switch ensures children always travel in the correct position. The switch can be activated to lock the car seat into rear-facing mode, or activate forward-facing mode, depending on a child’s age.
Equipped with ISOFIX connectors and support leg, the Base Plus 360 ensures a secure and stable fit in your vehicle.
LAUNCHING MAY 2025
The Silver Cross Plus 360 car seats will be available online at silvercrossbaby.com and with Silver Cross retailers from May 13th in a choice of two colours, Natural Taupe and Iconic Black.
The products can be bought individually, or as part of a travel system bundle.
