With the summer holidays almost over, time is flying and before you know it October will be on our doorstep and the majority of the nursery industry will be hot footing to Harrogate to attend the UK’s only trade show specifically for the baby products industry. Harrogate International Nursery Fair, which takes place at the Harrogate Convention Centre from 12th to 14th October 2025, offers a one-stop-shop to see first hand some of the newest and most innovative products that the industry has to offer.
This year sees the return of many favourite brands including Whitestep exhibiting for the first time in 11 years and bringing its range of innovative lifestyle brands to the show. Throughout the years, the company has partnered with leading names such as BABYZEN, bibi, mifold, Simply Good, A Really Cool World, Citron, Morphee, SmarTrik – all designed to make life easier and more enjoyable.
Another great return is Sweet Dreamers which will be introducing the all-new ewan Deluxe – the same gorgeously soft and utterly adorable sheep but with a brilliant twist. The iconic sleep aid, that has helped millions of parents and babies get a peaceful night’s sleep, is now available with a new improved removal control pod that’s fully rechargeable.
The original British nursery brand Silver Cross also returns, loved by families worldwide for almost 150 years and will be welcomed by retailers seeking great British engineering and innovation combined with quality, meticulous craftsmanship, unsurpassed safety and forward-thinking design.
New companies include Membantu – a Danish brand trusted by thousands of Nordic families and dedicated to improving sleep for babies and parents: MUUVO offering high-quality strollers and prams distinguished by exceptional comfort and functionality, all combined with a fashionable and stylish design: Plus My First Book with books tailored for children from birth to six years addressing the developmental needs of infants, toddlers and preschoolers.
Of course, all of the show’s regular and much-loved exhibitors will be at the show with their latest launches too including Alison Baby, Nuna, Joie and Graco, BabyStyle, CuddleCo, Cybex, Chicco, Dorel, Hauck and iCandy, to name just a few. A full list of exhibitors can be found on the website at www.nurseryfair.com
Harrogate International Nursery Fair is your home grown show and is free to attend for all trade visitors and there is still space available for companies wishing to exhibit. Visit the website for full information.
