Anniversary edition of the colossal 18-hall toy fair is nearly sold out, with 96 per cent of exhibition space now occupied.
The 75th edition of the 18-hall Nuremberg Toy Fair, which takes place 27-31 January 2026, is nearly sold out.
Widely recognised as one of the most influential gatherings for the industry, the Spielwarenmesse reflects the international toy market across 13 product groups. Interest in participation from the industry is enormous: 96 per cent of occupied space from the previous edition of the show at the Nuremberg Exhibition Center has already been allocated. Most of the 18 halls have already been completely booked, with only limited spaces still available.
“For many of our exhibitors, Spielwarenmesse is the most important platform for their international sales activities,” said Christian Ulrich, Member of the Executive Board at Spielwarenmesse eG. “This strong demand underscores the high significance of our event as the place-to-be for the global industry.”
Numerous prominent companies are returning to this year‘s exhibitor line-up. These include Kapla, exhibiting under Wooden Toys, Toys made from Sustainable Materials; Done by Deer and Flow Amsterdam in Baby and Infant Articles; Robosen in the category Electronic Toys; Boland grouped under Festive Articles, Carnival, Fireworks; and the publisher Ars Edition in the product group Games, Books, Learning and Experimenting.
In School Articles, Stationery, Creative Design, several well-known brands will be exhibiting for the first time. Alongside Herma, both the Nordic Houseware Group, and Online Schreibgeräte will be making their debut at Spielwarenmesse. Panini America, Spinnovation, and WeRoll Tech, all falling under Sports, Leisure, Outdoor, will also be exhibiting for the first time.
Organisers will begin announcing special celebrations to mark the fair’s 75th anniversary in the coming weeks.
