From playful prints to cozy baby essentials and bold family bags: LÄSSIG introduces inspiring new products that make everyday family life easier, smarter, and more stylish.
Hall C, Stand: C20
At the Harrogate International Nursery Fair 2025, LÄSSIG once again proves why it is a trusted partner for parents worldwide. With sustainability at the core and design that balances fashion with function, the German lifestyle brand unveils a broad range of new collections across its family, baby and kids’ segments.
Three highlights not to miss:
Tiny Team: Sporty & Playful
LÄSSIG’s Tiny Team brings energy into everyday life with sporty, dynamic prints and cheerful figures that encourage movement and creativity. The collection expands with practical bib sets, swaddles, snack and wet bags, as well as sustainable dishware made from biocomposite or silicone. Designed for curious little explorers, Tiny Team combines child-friendly designs with durable, safe and easy-to-clean materials. Parents will love how the products make mealtimes, play and on-the-go moments more joyful and stress-free.
Cozy Beginnings: Gentle First Moments
For the very first months with a newborn, LÄSSIG presents Cozy Beginnings – a collection shaped by soft fabrics, calming colors and loving details. Highlights include organic cotton sleeping bags, knitted blankets and comforters, as well as musical toys and practical storage baskets. Every product is thoughtfully designed to create a warm, secure and stylish environment for babies, while offering parents the quality and sustainability they value. From GOTS-certified muslins to timeless knitted bears, Cozy Beginnings reflects the emotional side of family life.
New FAMILY Collection: Bold Statements for Parents
Parents deserve accessories that are as functional as they are stylish. LÄSSIG’s new FAMILY Collection introduces bags with statement character: colorful, versatile and ready for every adventure. Among the key novelties are the Lunua Bum Bag Up with smart strap adjustment, the Minoa Backpack with laptop compartment and detachable pendants, and the Yula Weekender – perfect as a hospital bag, twin bag or weekender for longer trips. Crafted from recycled materials and finished with signature details such as wave textures, crinkled nylon and golden LÄSSIG logos, these bags embody modern family life: practical, durable, and full of personality.
Together, these collections underline LÄSSIG’s mission: to support families in every life stage with products that are sustainable, functional and inspiring. Whether it’s a playful bib for a toddler, a cozy blanket for a newborn or a statement bag for parents, each design carries the LÄSSIG spirit – innovative, environmentally responsible, and made to last.
Visitors to the Harrogate Show are invited to discover these novelties first-hand and experience how LÄSSIG continues to set new standards in family lifestyle products.
Contact Leigh Newton on the below for further information.
Lassig-UKSales@nsauk.com
www.laessig-fashion.com
