From cribs to toys, Chicco presents an inspiring showcase at Harrogate Nursery Fair, highlighting innovative solutions designed to support families through every stage of childhood.
Hall M, Stand: M5
Chicco is proud to return to Harrogate Nursery Fair with a stand that celebrates its breadth of expertise and new innovations. Visitors will find the Chicco team at Hall M, Stand M5, where a carefully curated selection of products will demonstrate why the brand remains a global leader in innovation, safety, and design.
This year, Chicco will unveil several exciting launches and the Baby Hug 4-in-1 Armonia is a clear standout. With its ability to transition seamlessly from a cosy crib to a recliner, to a highchair, to a first chair in a few simple moves, it has made it one of the most versatile products on the market. Also debuting is the Zen Wave Rocker, which combines a gentle baby-led soothing motion with a sleek, contemporary look that suits the modern home. The brand new Mommy Pod 4-in-1 offers babies a soft, comforting place to lounge and play under supervision. Whether it’s cuddles, tummy time, or just a quiet moment together, it’s designed to support those special everyday routines.
Seating innovation continues with the Meraviglia and 3-In-1 Zest Folding Highchair, the versatile Bento chair, and the Meraviglia Evolutive Learning Tower 4-in-1. From encouraging hands-on exploration to transforming into a table, stool, or step stool, the Learning Tower is not just a product, but a partner in discovery, creativity, and family connection. Chicco will also introduce two new baby bouncers the Mia and the Magia, both with minimalist design and various colour options to fit perfectly into any home.
Alongside its exciting new launches, Chicco will also feature its much-loved best sellers. The Next2Me range of bedside cribs allows babies to stay close to their parents, providing a comfortable night’s sleep. A selection of perfectly fitted crib sheets and mattress protectors are also available to complete this iconic sleep solution.
Chicco’s expertise extends far beyond furniture. The stand will also feature a wide range of nursing and weaning essentials, including solutions to support feeding and oral hygiene, alongside practical seasonal items such as suncare, mosquito repellents, aftercare, and sunglasses. These products will sit alongside the trusted Baby Moments skincare collection, designed with gentle formulations for delicate skin, and the vibrant Chicco POP, a cosmetic range dedicated to Kids & Tweens to make bath time enjoyable and fun.
Play is an integral part of Chicco’s world, and at Harrogate, the brand will present a selection of new toys alongside established favourites such as the Chicco Ducati Balance Bike +, an exclusive balance bike designed to help children aged 2 to 5 years develop confidence and coordination while having fun. From early learning to imaginative play, Chicco toys are designed not only to entertain, but to nurture children’s development, curiosity, and creativity. This commitment to play highlights the brand’s holistic approach, ensuring that children’s emotional, physical, and cognitive needs are considered at every stage.
What truly sets Chicco apart, however, is the philosophy behind the brand. Chicco is the only brand in the world capable of providing complete solutions that accompany families through every phase of their child’s growth. The Chicco brand represents the commitment of a company whose comprehensive expertise in the baby care sector (excluding food) and vast range of products and services mean it can meet even the smallest needs. Chicco products are the result of continuous dedicated research and development that innovates through direct dialogue with families, careful observation of children, the work of the Chicco Research Centre and constant collaboration with experts and the medical and scientific world.
By bringing together cribs, rockers, highchairs, skincare, feeding solutions, and toys, all under one trusted name, Chicco demonstrates the strength and scope of its offering. Every product on show at Harrogate reflects the brand’s understanding that parenting is a journey filled with both big milestones and small everyday moments, all of which deserve thoughtful, reliable support.
Retailers and industry partners are warmly invited to visit Hall M, Stand M5 to discover how Chicco continues to inspire modern parents and set the pace for innovation across the nursery sector.
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