Sunday: 9:30 – 5:30 l Monday: 9:30 – 5:30 l Tuesday: 9:30 – 4:00

To register to attend: www.touchfinder.co.uk/registration/WebRegister/index/115

As the UK’s only trade event dedicated solely to the nursery sector, Harrogate International Nursery Fair is a must-attend for buyers and suppliers alike. We caught up with Show Organiser Adrian Sneyd to hear why this year’s October event promises to be brighter, and more inspiring than ever.

Adrian, as the UK’s only dedicated nursery trade event, what makes Harrogate International Nursery Fair such an unmissable date in the industry calendar?

Harrogate International Nursery Fair has a unique reputation as the UK’s only event solely dedicated to the nursery sector. For buyers, it’s the most efficient way to see the full breadth of the industry all in one place, from trusted household names to exciting new brands. Beyond the products, it’s a chance to meet suppliers face to face, build relationships, and gain first-hand insight into the trends shaping the market for the year ahead. It’s not just a trade fair, it’s a business hub for the entire nursery community.

Visitors are always excited by the variety of nursery products on display. Can we look forward to a great mix of innovation, new product launches, established nursery brands, and new fledgling companies this year within the halls?

Absolutely. One of the things that makes Harrogate so vibrant is the sheer diversity of exhibitors. This year’s show will once again bring together global brands, long-standing UK manufacturers, and innovative start-ups eager to make their mark. The Baby Products Industry Association (BPIA) is also hosting its 2025 Concept & Innovation Awards at the show, and it is great to see the support and encouragement the industry offers to these budding start-ups.

Overall, buyers can expect to see a wealth of brand-new product launches, clever design innovations, and fresh concepts alongside tried-and-tested bestsellers. It’s the perfect blend of heritage and innovation under one roof.

“One of the things that makes Harrogate so vibrant is the sheer diversity of exhibitors. This year’s show will once again bring together global brands, long-standing UK manufacturers, and innovative start-ups eager to make their mark”

Hands-on demonstrations are such a highlight of the fair. Will visitors again this year gain the opportunity to experience interactive demonstrations all under one roof?

Yes, demonstrations remain at the heart of the fair. There’s no substitute for being able to try products in person, whether that’s testing the functionality of a pushchair, feeling the fabrics of a baby carrier, or watching a new piece of tech in action. Exhibitors really value the opportunity to showcase their products live, and buyers benefit from experiencing them first hand, which is so important when making purchasing decisions.

Exclusive show-only offers are always a big draw. Is the event a platform where exhibitors will be providing plenty of those again this year?

Definitely. Many exhibitors plan special promotions, exclusive bundles, or show-only incentives designed to reward visitors who attend in person. These offers can provide excellent margins for retailers and are often one of the most valuable reasons for coming to Harrogate. It’s another way the show helps buyers get a head start on the season ahead.

After the show floor closes at the end of each day, are there any social or networking events planned where visitors and exhibitors can continue to connect?

Yes, networking is a big part of Harrogate. After a busy day on the show floor, there will be opportunities to relax and catch up in a more informal setting. These social events provide a fantastic chance to strengthen relationships, meet new contacts, and share experiences with peers from across the industry. It’s these conversations, outside the stands, that often lead to long-term partnerships.

We hear there are some exciting new exhibitors joining the fair this year. Can you share a little about the fresh faces and an example of some of the innovations they’ll be bringing?

We’re delighted to welcome a strong line-up of new exhibitors this year, from cutting-edge tech brands to eco-conscious start-ups. All in all, there are 19 new or returning (after a long period of not exhibiting) companies. For example, visitors will see exciting developments in sustainable materials, smart nursery solutions, and beautifully designed accessories from companies making their Harrogate debut. It’s this influx of fresh talent that keeps the show dynamic and ensures buyers always discover something new.

We’ve heard that there will be extended opening hours until 8pm this year. How do you see this helping visitors relax, network, and make the most of their time at the show?

The extended hours are totally optional. The actual shop floor will continue to close for business as normal at 5.30pm (4.00pm on the last day), but there are a handful of exhibitors who have specifically requested the halls remain open to host drinks receptions. Some of these are open to all and some are invitation only. We will provide more information prior to the show.

We know buyers are busy, so keeping the halls open later means that everyone can enjoy networking without feeling rushed. It also adds a more sociable atmosphere in the evenings, perfect for connecting with exhibitors and colleagues in a more informal way.

Looking ahead to this October’s fair, what’s the one thing you’d say visitors absolutely can’t afford to miss?

The atmosphere! While the products and launches are, of course, a huge draw, it’s the buzz of being surrounded by the entire nursery sector that makes Harrogate so special. It’s the only place where the whole community comes together, and that energy, combined with the opportunity to discover the next big product for your business, is something you simply can’t replicate online.