The CYBEX UK & Ireland team is entering an exciting new phase with key team developments, fresh talent, and a brand-new home in Rugeley, Staffordshire. Here’s the latest from Luke Burns, General Manager UK & Ireland.
After seven fantastic years in the UK team, I’m immensely proud to share that Tash Turner will be moving into a central role at CYBEX as Deputy EMEA PR Manager. We’re certain Tash will excel in this position and continue to support local markets, especially the UK, with her strong expertise in building brand awareness for CYBEX. We’ll miss her greatly, but we’re delighted she won’t be too far away!
We’re also thrilled to welcome Tom to the UK & Ireland team. Tom brings a wealth of experience and energy that will be instrumental in driving CYBEX’s next chapter in these key markets. Having previously led local trade marketing initiatives at premium bathroom brand Villeroy & Boch Group, Tom successfully delivered new product launches across the UK & Ireland, including impactful point-of-sale activations and exhibition strategies tailored to both the Residential and Trade channels. With Tom’s expertise and the support of our newly created specialist category heads, we’re confident this dynamic team will take CYBEX to the next level.
We’re equally delighted to announce that Abigail Edwards has joined the team as Senior Specialist, Product and Trade Marketing. Abi brings a dynamic mix of creativity and commercial insight, honed through her experience in both the beauty and toy industries. Before joining CYBEX, Abi was a Senior Product Specialist at Grafton International, where she managed a diverse portfolio of premium beauty brands including ORLY Beauty, Andreia Professional Hair, and Bondi Sands Professional.
Finally, we’re excited to share that we are now fully settled into our brand-new office in Rugeley, Staffordshire. We recently hosted our first Open House event for retailers, which was a huge success, and we look forward to welcoming more retailers and running additional training sessions in our new showroom in the months ahead.
We’re delighted to have a full, talented team together in a new home, and we’re looking forward to seeing what 2026 brings!
