The Baby Products Industry Association (BPIA) is proud to announce a new charity partnership with Newlife, the UK’s leading charitable provider of specialist disability equipment for children. The collaboration will see all products entered into the BPIA’s annual industry awards donated directly to Newlife to support its vital fundraising efforts. In addition, BPIA members will be encouraged to donate surplus stock, helping to raise essential funds while reducing waste in a sustainable way.
Newlife exists to change what it means to grow up with a disability in the UK. With 1 in 9 children living with a disability — and 2 in 5 lacking the essential equipment they need — the charity provides life-changing items such as wheelchairs, specialist beds, buggies, and car seats. These ensure children can travel safely, learn, play, and thrive. Alongside equipment services, Newlife’s free Nurse Helpline offers vital expert guidance and emotional support to families navigating complex systems that too often leave them without even the basics for their child’s care.
BPIA Chair Marc Hardenberg commented: “We are delighted to name Newlife as the BPIA’s nominated charity. Their work transforms the lives of disabled children and their families, ensuring they receive the essential equipment and support they deserve. By donating award entries and encouraging our members to give surplus stock, we hope to contribute meaningfully to Newlife’s mission while promoting sustainability across our industry. This partnership reflects the compassion, innovation, and responsibility at the heart of our sector.”
For more than 30 years, Newlife has partnered with major retailers, manufacturers, and brands, giving brand-new stock a second life in an environmentally sustainable way. Donated items are processed by trained staff and volunteers—removing branding to agreed standards—before being sold through Newlife’s online and high-street stores. Every purchase helps fund vital equipment and support for children with disabilities across the UK.
Samantha Collier, Head of Corporate and Community Partnerships at Newlife, said: “We are thrilled to partner with the Baby Products Industry Association. The generosity of BPIA members will directly help children who urgently need specialist equipment to stay safe, access education, and enjoy the independence every child deserves. Together, we can create brighter futures and ensure no child misses out simply because vital equipment is out of reach.”
The partnership will also encourage BPIA members and the public to take part in Newlife’s wide range of fundraising challenges—from runs and cycles to bespoke events—ensuring even more children receive the support they need.
