RKW to Kick Off 2026 Show Season with Chicco Crib Focus and Hubble Innovation at The Baby Show
RKW will return to The Baby Show at Excel London from 6 to 8 March, marking the first show of the season for the business. The company will also exhibit at Sandown, Glasgow and the NEC later this Spring as part of its continued investment in the UK nursery market.
At Excel, RKW will present its nursery portfolio under Chicco and Hubble, with cribs positioned as a key focus for 2026.
Chicco’s Next2Me bedside collection will headline the display, including Essential, Magic Evo, Armonia and Forever.
The range continues to be a key driver within the side-sleeping category, offering retailers strong brand recognition, premium design and a 3-year guarantee across all models.
From entry-level through to the evolutionary Forever cot, which supports families from birth up to four years, the collection provides a clear good, better, best merchandising structure.
The show will also offer visitors a first look at upcoming 2026 launches. These include the Baby Hug 4-in-1 Armonia, a multifunctional solution that transforms from crib to recliner, highchair and first chair, as well as new mealtime additions Zest Highchair and the Bento Booster Seat.
The new lines are designed to strengthen Chicco’s position across core nursery categories while offering retailers expanded growth opportunities.
Alongside Chicco, RKW will present the Hubble Connected nursery monitor range, reinforcing its presence in smart nursery technology.
A key highlight will be the Hubble Go Baby Smart Monitor, recently shortlisted for Best Baby Monitor at the Mother & Baby Awards 2025. The product combines portability with advanced app-connected functionality, reflecting continued demand for flexible monitoring solutions that support modern parenting.
Mike Acton, Category Director for Nursery at RKW, said: “The Baby Show is an important platform for us to demonstrate the continued strength of both Chicco and Hubble within the UK nursery market.
“Cribs remain one of the most considered purchases for new parents, and the Next2Me range continues to set the benchmark in this category.
“At the same time, smart monitoring technology is becoming increasingly integrated into the nursery space, and Hubble enables us to offer retailers a complete and forward-thinking solution.”
RKW will exhibit under the Chicco and Hubble brands throughout the show, welcoming retail partners and trade visitors to explore its latest nursery innovations.
