Bugaboo is stepping into 2026 with a fresh new look for the Bugaboo Butterfly 2, introducing the beautifully muted Dusty Pink colourway. While last season’s brighter pink had its moment, this softer shade feels more versatile, tapping into the warmer tones seen across recent Spring Summer trends. For retailers, it offers an easy way to refresh displays with a colour that feels current yet timeless.
Dusty Pink works effortlessly in store. It pairs well with neutral palettes, sits comfortably alongside existing colourways and gives window displays and social feeds a gentle seasonal lift. It is distinctive enough to stand out on the shop floor, yet subtle enough to appeal to a broad customer base.
Of course, the strength of the Butterfly 2 goes far beyond colour. Designed with city living and travel in mind, it folds with one hand in one second into an ultra-compact size that is IATA compatible for overhead lockers. Weighing just 7.3 kg, it is lightweight to carry yet sturdy in use, with larger wheels and full suspension tested over 4,000 km for a smooth ride.
The spacious ergonomic seat offers both lay flat recline and an upright position, with an adjustable footrest for added comfort. An upgraded underseat basket carrying up to 8 kg supports everyday practicality, while bio-based materials, 60 percent recycled aluminium and PFAS free fabrics reduce CO2 emissions by 37 percent compared to the original model.
The Fox 5 Renew canopy, Organiser Bag & Footmuff are also available in the newly launched Dusty Pink colourway.
