Sometimes fate and a perfectly named pushchair create the perfect collaboration. That’s exactly what happened when new mum and content creator Pippa Pegg spotted the iCandy Pip and felt inspired to reach out.
Pippa, whose playful parenting content delights audiences online, was drawn to the “Pip” name and the Peppa Pig partnership – a serendipitous moment she couldn’t resist.
“Seeing the Pip with Peppa Pig felt like fate!” says Pippa Pegg. “It’s been amazing bringing a bit of magic to life with iCandy – fun, practical and full of smiles.”
The collaboration comes to life in a fun TikTok family campaign starring Pippa herself, showcasing the Pip Muddy Puddle in action.
Watch Pippa Pegg’s video here: https://www.tiktok.com/@pippa.pegg/video/7620734606135905558
To explore the iCandy Pip Muddy Puddle: https://www.icandyworld.com/products/pip-pushchair-muddy-puddle
