Joie is delighted to announce that it is now proud partners with The Lullaby Trust, a charity that exists to keep babies safe and grieving families supported. One of the key missions of The Lullaby Trust is to empower parents, carers and professionals with trusted advice on baby safety, including safer sleep.
Child safety is at the centre of everything Joie does – it is what drives the brand to keep creating the most innovative and rigorously tested products on the market. Joie works tirelessly, with families at its heart, to create safety inspired, innovatively designed products that makes parents lives that bit easier. Passionate about car seat safety, Joie promotes the importance and benefits of extended rear facing car seats, crafting each product from superior quality aluminium and steel, top of the line plastics and tough durable strength fabrics.
Melissa Cooper, Head of Marketing at Joie said: “We are enormously proud to be an official partner of The Lullaby Trust. Their dedication to promoting safer sleeping for babies and supporting families, strongly aligns with our own ethos of family first and we are delighted to be able to spread that message through our collaboration on the i-Level Pro.”
Nicole Weeks, Corporate Partnerships Manager at The Lullaby Trust said: ‘’We are incredibly excited to partner with Joie, whose commitment to baby safety aligns strongly with our mission to end all sudden and unexpected infant death. There is so much information out there for families about car-seat safety, but not all of it is helpful or consistent. Our collaboration on the i-Level Pro gives us a powerful opportunity to share our expert baby safety advice with thousands of new and expectant parents and help families make informed choices about how to use their car seat safely.’’
For more information on safer sleeping for baby, visit The Lullaby Trust. For more information about Joie and the i-Level Pro, visit the Joie website.
