Pura, the game-changing parent-led brand committed to gentle, toxin-free baby care, today announces the relaunch of its nappy and wipes range, featuring enhanced product performance and striking new packaging.
Pura’s award-winning nappies now include a brand-new Blowout Blocker, an advanced pocket designed to help keep “poonamis” securely contained. The super-soft nappies also feature a stretchy waistband, delivering a snug, comfortable fit that moves with babies while helping to prevent leaks.
The brand’s plant-based baby wipes have also been upgraded. Now even softer, they feature an innovative three-layer structure that releases just the right amount of lotion to effectively clean up big messes while remaining gentle.
Designed specifically for sensitive skin, both nappies and wipes remain toxin-free and are accredited by Allergy UK, ensuring they are suitable for even the most delicate and allergy-prone skin.
The relaunch also includes revamped packaging design, destined to truly stand out on shelf. The new design features babies on pack for the first time, playful doodles reflecting Pura’s cheeky personality, and even clearer, more helpful messaging to support parents in making informed choices quickly and confidently.
“We’ve listened closely to our customers and used their feedback to make meaningful improvements,” said Guy Fennell, CEO and founder of Pura. “This relaunch represents a significant step forward – not just in product performance, but in how we stay true to our mission of communicating clearly and honestly with parents. Pura continues to blaze a trail in delivering high-performance, gentle, and responsible baby care without compromise.”
