This June, one of the leading nursery distributors Cheeky Rascals is celebrating its 30th birthday with a month of activities dedicated to giving back, recognising retail partners, and celebrating three decades in the nursery industry.
At the heart of the celebrations the company is holding a ‘30 for 30’ challenge, where every member of the Cheeky Rascals team will take on a personal 30-day challenge throughout the month to raise funds for children’s hospice charity Naomi House & Jacksplace. Collectively, the company aims to raise £3,000 to support the charity’s vital work providing care and support for children with life-limiting conditions and their families.
Alongside this, Cheeky Rascals will also be rolling out a series of further activities to mark its milestone anniversary; including a retailer-focused ‘surprise-and-delight’ campaign, designed to thank its independent retail partners for their continued support.
Past and present ‘Rascals’ will also come together for a company BBQ event on 4th June. The event will celebrate the people, partnerships, and product innovations that have shaped Cheeky Rascals since its founding in 1996.
Leonie Hayward, Commercial Director at Cheeky Rascals, commented: “Being in business for 30-years is a real milestone moment for us, and one that deserves to be celebrated. The nursery industry has been at the heart of our journey from day one, along with the brilliant brands we represent and the products we’ve had the privilege of bringing to families across the UK.
“None of this would have been possible without the support of our partner retailers, our brand partners, and the many people who have been part of the Cheeky Rascals journey over the past three decades. We’re incredibly proud of the relationships we’ve built across the industry. This celebration is very much about saying thank you to everyone who has supported us, worked with us, and grown alongside us.”
The anniversary month will also reflect on the wider journey of the business, its portfolio of nursery brands, and the long-standing relationships built with retailers and industry partners across the UK.
Donations in support of Cheeky Rascals’ fundraising for Naomi House & Jacksplace can be made here: Cheeky Rascals is fundraising for Naomi and Jack’s
