Mamas & Papas has expanded its pushchair and travel systems offering with the introduction of two new brands, Egg and Venicci, marking the nursery brand’s largest range to date.
Mamas & Papas has expanded its pushchair offering with the addition of Egg and Venicci to its retail portfolio, taking the total number of brands available to 70.
Egg will be stocked in 64 Mamas & Papas stores and concessions nationwide, while Venicci launches in 49 locations from 29 July. Both brands will also be available online and through the Mamas & Papas app, giving parents the opportunity to compare products alongside expert in-store and online advice.
Sarah Ashby, COO at Mamas & Papas, commented: “The addition of Egg and Venicci is a key moment for us as we look to offer parents even more choice when it comes to those milestone purchases. It not only marks our biggest pushchair offering to date, but also our commitment to listening to customer needs and responding to demand.
“We know from both customer insight and market performance that Egg and Venicci are high-growth brands within the travel system category, and we’ve seen this strong demand reflected in in-store requests, online trends and wider market success. They’re a brilliant addition to our existing offering, and as part of our ongoing commitment to cementing our position as a leading UK nursery retailer with a comprehensive, multi-channel platform for leading brands.”
From 29th July, parents-to-be will be able to view the new Egg and Venicci products as part of Mamas & Papas’ free Buying for Baby appointments, a one-to-one personal shopping experience designed to help parents prepare for their new arrival with confidence.
Customers who spend over £1,000 during their Buying for Baby appointment can receive up to £400 in vouchers to spend in-store, offering the strongest rewards for parents on the high street.
