JoJo Maman Bébé has launched its exclusive ‘Future for Everyone’ Sunshine T-Shirt to celebrate 10 years as a certified B Corporation. Retailing at £16-£18, 20% of sales from the t-shirt will be donated to the brand’s longstanding charity partner, Action for Children, helping to fund the charity’s vital work supporting children, young people and families across the UK.
In April 2026, JoJo Maman Bébé proudly marked a whole decade of being a B Corp certified company. To celebrate the milestone, they invited some of their little customers to get crafty, creative, and share what they love most about our planet. Inspired by their ideas, JoJo designed a limited-edition t-shirt that celebrates the world through the eyes of the next generation.
Naomi Parry, Head of Brand at JoJo Maman Bébé, who led the campaign and creative, said: “The children involved in this project reminded us exactly why we do what we do. Their creativity and imagination inspired every aspect of this design. As we celebrate a decade of B Corp certification, we wanted to create something that reflected our commitment to families, communities and caring for the world around us. This t-shirt is a celebration of just that. We’re also delighted that, through our partnership with Action for Children, every purchase will help support vital services for children, young people and families across the UK, making the project even more meaningful.”
JoJo became the UK’s first B Corp childrenswear brand in 2016 – an achievement they’re incredibly proud of. Being part of this global movement reflects their dedication to using business as a force for good, from how their products are made to how their stores operate, each choice is carefully considered. By inviting their youngest customers to share their perspectives, JoJo was able to celebrate 10 years as a B Corp in a way that reflects its core values. The initiative championed creativity and self-expression while highlighting the importance of caring for our planet, demonstrating how even small, everyday choices can make a meaningful difference.
The limited-edition t-shirt is available to shop online via the JoJo Maman Bébé website: www.jojomamanbebe.co.uk
